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Walt Disney Pictures is an American film production company and division of The Walt Disney Studios, owned by The Walt Disney Company.
This is defiantly not for thriller films as it is too light-hearted and more for family films.

The colours used are darkish but very dream-like making it more light-hearted so you wouldn't expect a horror picture afterwards.
the lettering is silver which gives the sense of royalty and how long it has been going for. (founded- 1950 but the ident has been upgraded over the years)
You feel happy and relaxed before the film starts thanks to the music used and gentle use of the camera shots.
the overall colours are unisex to make both males and females interested in the film.